{"id":966,"date":"2012-02-11T19:19:16","date_gmt":"2012-02-12T00:19:16","guid":{"rendered":"https:\/\/ideasillustrated.com\/blog\/?p=966"},"modified":"2020-11-12T14:27:24","modified_gmt":"2020-11-12T14:27:24","slug":"thick-as-a-lego-brick","status":"publish","type":"post","link":"https:\/\/ideasillustrated.com\/blog\/2012\/02\/11\/thick-as-a-lego-brick\/","title":{"rendered":"Thick as a [LEGO] Brick"},"content":{"rendered":"<p>A few weeks ago,\u00a0Samuel Arbesman\u00a0wrote an <a href=\"http:\/\/www.wired.com\/wiredscience\/2012\/01\/the-mathematics-of-lego\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">article<\/a> in Wired touching on the mathematical properties\u00a0inherent in LEGO structures. In it, he discussed the results of a 10-year old <a href=\"http:\/\/www.changizi.com\/org.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">study<\/a> of natural and human-made networks that described how the number of distinct components in a network increased with the overall size of the network.<\/p>\n<p>The study showed\u00a0that the LEGO systems did indeed follow this rule. However,\u00a0Arbesman noted that the relationship increased sublinearly, suggesting that LEGO systems were under some form of selection\u00a0pressure (like the economics of production)\u00a0that made\u00a0it more expensive to grow the system and create new types of pieces. He was curious to see whether or not these findings would hold true with a more complete list of LEGO sets available today (n=389 in the 2002 study).<\/p>\n<p>After using a webcrawler to pull the <a href=\"http:\/\/www.peeron.com\/inv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">data<\/a> for the available sets and their component pieces, I was presented with a list of\u00a0over 6,800 individual toys or kits. Not all of these kits fit the criteria of the original study, which investigated sets that were designed to build somthing specific as opposed to generic collections of pieces.<\/p>\n<p>Paring down this list turned out to be the most difficult part of this excercise. I ended up eliminating any set had words like &#8220;accessories,&#8221; &#8220;supplemental,&#8221;\u00a0 or &#8220;universal building set&#8221; in the name. I also removed entire toy lines such as <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lego_Duplo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">DUPLO<\/a>, Clikits, and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lego_Baby\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Primo\/Baby<\/a>\u00a0which didn&#8217;t seem to fit in the standard LEGO system. Basically, I tried to include anything with a brick, plate, or tile that had a picture of a single object on the box. I ended up with about 3,750 sets &#8230; or about ten times the number in the original study.<\/p>\n<p>So, do the results hold up with the new data? At first glance, it appears they do. Both the log-log and semi-log plots described in the study are reproduced here with the larger counts. Note that a power-law relationship still\u00a0appears to fit the data better than a logarithmic relationship.<\/p>\n<div id=\"_mcePaste\" class=\"mcePaste\" style=\"position: absolute; width: 1px; height: 1px; overflow: hidden; top: 0px; left: -10000px;\"><\/div>\n<p><a href=\"https:\/\/ideasillustrated.com\/blog\/wp-content\/uploads\/2012\/01\/LEGO-Chart-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-972\" title=\"LEGO-Chart-1\" src=\"https:\/\/ideasillustrated.com\/blog\/wp-content\/uploads\/2012\/01\/LEGO-Chart-1.png\" alt=\"\" width=\"696\" height=\"235\" \/><\/a><\/p>\n<p>Once I had access to all of that cool LEGO data, of course, I couldn&#8217;t resist a few more visuals. The first thing I developed was an interactive chart that lets you navigate the size and complexity data to see specific kits. Check out the links for pictures and parts lists.<\/p>\n<p><script src=\"http:\/\/public.tableausoftware.com\/javascripts\/api\/viz_v1.js\" type=\"text\/javascript\"><\/script><\/p>\n<div class=\"tableauPlaceholder\" style=\"width: 729px; height: 690px;\"><noscript><a href=\"#\"><img decoding=\"async\" alt=\"COMPARISON OF LEGO STRUCTURESDistinct Pieces vs. Total Number of Pieces \" src=\"http:\/\/public.tableausoftware.com\/static\/images\/LE\/LEGO_interactive\/Dashboard1\/1_rss.png\" style=\"border: none\" \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"729\" height=\"690\"><param name=\"host_url\" value=\"http%3A%2F%2Fpublic.tableausoftware.com%2F\" \/><param name=\"site_root\" \/><param name=\"name\" value=\"LEGO_interactive\/Dashboard1\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"yes\" \/><param name=\"static_image\" value=\"http:\/\/public.tableausoftware.com\/static\/images\/LE\/LEGO_interactive\/Dashboard1\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><\/object><\/div>\n<div style=\"width: 729px; height: 22px; padding: 0px 10px 0px 0px; color: black; font: normal 8pt verdana,helvetica,arial,sans-serif;\">\n<div style=\"float: right; padding-right: 8px;\"><a href=\"http:\/\/www.tableausoftware.com\/public?ref=http:\/\/public.tableausoftware.com\/views\/LEGO_interactive\/Dashboard1\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Powered by Tableau<\/a><\/div>\n<\/div>\n<p>This display was interesting because the LEGO kits with the most pieces tended to be elaborate secret bases or fortresses while the LEGO kits with the most variety of pieces were cultural artifacts like the Taj Mahal or the Statue of Liberty. Ironically, the Death Star (which might be considered both a cultural icon and a <a href=\"http:\/\/en.wikipedia.org\/wiki\/Death_Star\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">fortress<\/a>) fits neatly in the upper right corner.<\/p>\n<p>The following charts\u00a0look at the trend of unique pieces over time as well as the distribution of color over the distinct LEGO sets available (this includes all LEGO products, not just the specific &#8220;objects&#8221; used in the logarithmic plots above). Note both the increasing variety of the LEGO pieces and the move away from the traditional color palette. The mottled gray represents the &#8220;other&#8221; category.<\/p>\n<p><a href=\"https:\/\/ideasillustrated.com\/blog\/wp-content\/uploads\/2012\/02\/LEGO-Chart-21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1011\" title=\"LEGO-Chart-2\" src=\"https:\/\/ideasillustrated.com\/blog\/wp-content\/uploads\/2012\/02\/LEGO-Chart-21.png\" alt=\"\" width=\"702\" height=\"242\" \/><\/a><\/p>\n<p>It is\u00a0interesting to note that\u00a0the shift toward more complexity in both pieces and <a href=\"http:\/\/www.brothers-brick.com\/downloads\/2010-LEGO-color-palette.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">colors<\/a> corresponds with the <a href=\"http:\/\/articles.latimes.com\/1998\/may\/01\/business\/fi-45108\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">deal<\/a> LEGO inked with Lucasfilm in 1999 that allowed the company to sell toys based on the &#8220;Star Wars&#8221; universe. These changes came at a time of <a href=\"http:\/\/www.fastcompany.com\/magazine\/50\/lego.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">turmoil<\/a> for LEGO as it struggled to remain true to its roots while competing with a flood of specialty toys and video games. Licensing products from Lucasfilm was a big step for LEGO but one that seems to have paid some creative dividends &#8230; <span style=\"text-decoration: line-through;\">four<\/span> five of the <a href=\"http:\/\/www.brickset.com\/brickLists\/?4266\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">top ten largest LEGO structures<\/a> ever released commerically are spaceships from the &#8220;Star Wars&#8221; series.<\/p>\n<p>This trend toward replicating such specific visions (LEGO has also licensed themes from <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lego_Harry_Potter\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Harry Potter<\/a>,\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Lego_Toy_Story\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Toy Story<\/a>, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lego_Pirates_of_the_Caribbean\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Pirates of the Caribbean<\/a>, and <a href=\"http:\/\/en.wikipedia.org\/wiki\/List_of_Lego_themes#Licensed_themes\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">others<\/a>) explains some of the incredible variety of pieces now in circulation. Items from these new kits introduced many pieces used only once.<\/p>\n<p>On the opposite end of the spectrum, the most commonly shared LEGO piece in the database is a black 1 x 2 plate (part number <a href=\"http:\/\/www.peeron.com\/inv\/parts\/3004\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">3004<\/a>). The other pieces in the top 10 are also very simple and very monochromatic. I found it interesting that all the colors in the top ten reflected\u00a0the sequence\u00a0of Berlin and Kay&#8217;s\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Basic_Color_Terms:_Their_Universality_and_Evolution\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">basic color terms<\/a> (in which Stage I cultures\u00a0have only the colors black (dark\u2013cool) and white (light\u2013warm) and Stage II adds Red).<\/p>\n<p><a href=\"https:\/\/ideasillustrated.com\/blog\/wp-content\/uploads\/2012\/02\/LEGO-Chart-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1000\" title=\"LEGO-Chart-3\" src=\"https:\/\/ideasillustrated.com\/blog\/wp-content\/uploads\/2012\/02\/LEGO-Chart-3.png\" alt=\"\" width=\"542\" height=\"538\" \/><\/a><\/p>\n<p>One thing this database does not\u00a0cover is the huge market for non-standard kits and free-form\u00a0LEGO bricks. According to Chris Anderson&#8217;s <a href=\"http:\/\/www.longtail.com\/the_long_tail\/2005\/10\/friday_fanboy_l.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Long Tail blog<\/a>:<\/p>\n<blockquote><p>&#8220;&#8230; 90% of Lego&#8217;s products are not available in traditional retail. They&#8217;re only available in the catalogs and online &#8230; [o]verall, those non-retail parts of the business represent 10-15% of Lego&#8217;s annual $1.1 billion in sales. &#8220;<\/p><\/blockquote>\n<p>User-created structures represent an amazingly creative use of the standard set of parts available.\u00a0\u00a0Check out this <a href=\"http:\/\/www.npr.org\/blogs\/thetwo-way\/2011\/01\/20\/133058130\/master-builder-makes-legos-bend-to-his-will-in-ohio-stadium-replica\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">footbal stadium<\/a>\u00a0or this\u00a0<a href=\"http:\/\/gizmodo.com\/5875735\/even-at-minifig-scale-this-lego-saturn-v-rocket-is-ginormous\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">minifig-scaled Saturn V rocket<\/a>. Some of these models were created using the old LEGO Factory\/<a href=\"http:\/\/en.wikipedia.org\/wiki\/LEGO_Design_byME\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Design by Me<\/a> software but some are done on the fly. It would be interesting to see if some of the above\u00a0findings apply to these custom structures.<\/p>\n<p>For more stats and a company timeline, check out this <a href=\"http:\/\/gizmodo.com\/349509\/lego-brick-timeline-50-years-of-building-frenzy-and-curiosities\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">site<\/a>.<\/p>\n<p>Updates:<\/p>\n<ul>\n<li><strong>5\/25\/2016<\/strong> &#8211; Atlantic article on LEGO Friends and the differences between designing for boys and designing for girls: <a href=\"http:\/\/www.theatlantic.com\/entertainment\/archive\/2016\/05\/legos\/484115\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">http:\/\/www.theatlantic.com\/entertainment\/archive\/2016\/05\/legos\/484115\/<\/a><\/li>\n<li><strong>9\/13\/2017<\/strong> &#8211; The new Millennium Falcon has arrived: <a href=\"http:\/\/io9.gizmodo.com\/watch-me-build-legos-massive-7-500-piece-millennium-fal-1803135907\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">http:\/\/io9.gizmodo.com\/watch-me-build-legos-massive-7-500-piece-millennium-fal-1803135907<\/a><\/li>\n<li><strong>11\/12\/2020<\/strong> &#8211; Additional LEGO analysis: <a href=\"https:\/\/kidsindata.com\/blog\/lego-treasure-with-data\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/kidsindata.com\/blog\/lego-treasure-with-data<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago,\u00a0Samuel Arbesman\u00a0wrote an article in Wired touching on the mathematical properties\u00a0inherent in LEGO structures. In it, he discussed the results of a 10-year old study of natural and human-made&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[27,60,68,99],"class_list":["post-966","post","type-post","status-publish","format-standard","hentry","category-design","category-infographics","tag-data-visualization","tag-industrial-design","tag-lego","tag-tableau"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/posts\/966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/comments?post=966"}],"version-history":[{"count":4,"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/posts\/966\/revisions"}],"predecessor-version":[{"id":3033,"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/posts\/966\/revisions\/3033"}],"wp:attachment":[{"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/media?parent=966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/categories?post=966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideasillustrated.com\/blog\/wp-json\/wp\/v2\/tags?post=966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}