Infographics and Data Visualization (Week 5/6)

I took part in a brief discussion on the student forum after the Week 4 project and it made me realize that I’d been spending so much time trying to create a functional interactive graphic in Tableau that I was missing out on practicing some of the basic techniques of the class. When you combine that with the fact that my favorite attempt was a sketch I laid out in PowerPoint, I decided that I should try to focus on the structure and design of the graphic to see what I could come up with.

The topic I picked was based on some data that I’d pulled back in May/June that I’d never had a chance to use. This data covered all of the various U.S. breweries and the variety of beers they made. I did some additional research to add some information on beer ingredients (especially water, barley and hops) as well as some interesting stats on beer consumption based on a few fun maps done at FloatingSheep.

I spent a good deal of time coming up with the basic grid of the graphic, which ended up having a static left hand column for the introduction to each topic and then an interactive map of the U.S. on the right. The interactive portion consists of tabbed sections that allow you to navigate through several subtopics.

The flow of the of the series starts with an overview of beer production in the U.S., moves to a section on the ingredients of beer, and ends with information on American beer consumption. (I also thought about including some local beer stats for the great State of Wisconsin but that may have to wait.)

Due to time constraints, these mockups contain sample maps from other sources (here. and here):

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